Leela Grace Jewelry

leela grace jewelry

Crafting a whimsical and joyful brand while driving sales.

BRAND IDENTITY
WEBSITE DESIGN
WEBSITE DEVELOPMENT
MARKETING MATERIALS
PACKAGING

ecommerce

Challenge

Leela Grace Jewelry came to us ready to take their business to next level. They were ready to focus time and energy on their brand foundation and website.

Approach

Our approach was to clarify core values, define clear differentiators and craft a brand story that speaks to Leela Grace’s audience.

By crafting clear brand messaging and visual guidelines Leela Grace is able to bring cohesion to marketing efforts.

Once a strong foundation was built, we were then able to design an easy to navigate website. We overhauled the entire website structure to make the customer journey and shopping experience more intuitive.

Verbal brand & website Copy: Kat Neis

brand design

Thoughtful Packaging

A delightful customer experience is memorable and thoughtful. We supported Leela Grace with custom jewelry boxes, jewelry card holders, signage, tape, stamps, digital gift cards and stickers.

social media templates

website design

A modern & intuitive shopping experience

By adding clear product overview pages like “Gemstone Rings” we were able to direct customers more quickly to what they were looking for and increase SEO opportunities.

Leela Grace shoppers are browsing on their phones. We made sure that the Leela Grace website was easy to use and shined on mobile.  

We added key details to product pages like sizing questions, care and maintenance and highlighting pieces are handcrafted with a meditative spirit.

About Page

The about page is often overlooked, but frequently the most clicked on page after the home page.

The about page background is the signature Leela Grace gradient. As you scroll it feels like you’re experiencing a sunrise.

It was important to insert the welcoming, whimsical and joyful experience of Leela Grace into the about page.