We’d love to hear about your project and how we can help.

If you just need someone to execute exactly what you tell them, a freelancer can do that. But if you want a strategic design partner who will think bigger, solve problems, and ensure your brand and website actually move the needle for your business, that is where Emerald shines. We offer full-service design including brand identity, Webflow websites, and brand activations so every touchpoint works together to sell, grow, and scale your business.

In order to receive this endorsement, developers must pass a rigorous testing process and detailed review of developed websites. Check out our Webflow Partner page.

We recommend Webflow for it's flexibility and feel strongly it is the best platform for most organizations. Don't just take our word for this, Forrester recently found that switching to Webflow has a 332% ROI over three years.

Absolutely. Every custom Webflow website we build is fully responsive, meaning it is designed, developed, and tested to look and function beautifully on mobile, tablet, and desktop. Whether your ideal client finds you on their phone in a coffee shop or on a desktop in the office, they will have a seamless, brand-consistent experience.

We are proudly based in the Midwest. Charlee is in Indianapolis and Leah is in Chicago. We understand the unique needs of midwestern businesses, from regional audience preferences to local industry trends. Whether you are in Chicago, Indianapolis or anywhere else, we design brands and websites that stand out locally while competing at a national level.

Yes, and this is exactly where we come in. Many clients hire us because their existing brand or website is holding them back. Our strategic brand identity design and custom Webflow websites are built to position you as a premium service provider, help you close higher-quality leads, and give you the confidence to share your brand everywhere.

For website projects, we begin by defining your goals, audience, and an intuitive user flow. We design with SEO, AEO, and accessibility best practices in mind, and write copy that engages and drives action.

We then create and refine page layouts based on your audience, industry insights, and visual direction. Once approved, we build your responsive site in Webflow, including easy-to-update CMS templates.

After QA and testing, we provide personalized Webflow training and a library of short how-to videos so you can confidently manage your site. You will always know the next step and be involved in key creative decisions.

Yes. If your brand or site has a strong foundation but just needs refinement, we can do a brand refresh or website redesign in Webflow. We will help you determine whether a refresh or full rebrand is the smarter investment for your goals.

Agencies can make you feel a small fish in a big pond and charge three times as much. At Emerald, you work directly with Leah and Charlee, both creative directors with agency experience and a proven process. We limit our project load so your work gets our full attention from start to finish. No being handed off to a junior designer, no bloated timelines, no missed details.

There's no denying that Webflow is the hot new development tool. Lately we've been noticing that as Webflow is becoming more popular, we've seen the backend of some pretty gnarly "spaghetti" code Webflow sites.

Usually these sites were built not using developer best practices and are a real pain for clients to actually use. We've helped clients rebuild these sites so they're easier to maintain and not accidentally break. We find it's faster and more cost effective to develop it properly the first time. We use best practices and set up a CMS that will ensure you can't break your website.

Yes. We offer flexible payment options so premium service providers can invest in great design without the cash-flow crunch. We ask for a 25% deposit to secure your project, with the rest split by project milestones or into equal monthly payments (3, 6, or 9 months). This way, you can start elevating your brand and website now and pay over time.

We have experimented with AI, and here is the reality: AI is a fun tool for brainstorming and helping clients visualize ideas early, but it is not a replacement for professional design. Right now, AI can generate “wild and futuristic” concepts, but it struggles with what Emerald is known for: minimal, strategic brand identity design and clean, functional custom Webflow sites. Your brand deserves the kind of craftsmanship and strategy that only comes from human expertise.

Our strategic brand identity process is collaborative from start to finish. We begin with a discovery phase to define your positioning, audience, and unique value, then move into creative exploration with design concepts mocked up in real-world examples so you can clearly see how your brand will come to life.

At every step, we share our strategic thinking and explain how each decision positions your business for success. No detail is too small. We pressure test your logo, color palette, typography, image and photography styling, iconography, and illustration in the actual places you will use them. After refining based on your feedback, we build out comprehensive brand guidelines. Your final brand package is fully organized, easy to use, and ready to roll out across every touchpoint.

Most brand identity projects typically take 2-3 months. Custom Webflow websites typically take 2-4 months, depending on size of website and complexity. If you are doing both brand and website together, expect anywhere 3-5 months. We will give you a tailored timeline after our discovery call.

Definitely. While we love working with Midwest businesses, we collaborate with premium service providers nationwide. Our virtual process allows us to partner with you no matter where you are located so your brand and website will be designed for impact, not geography.