educational program
Challenge
Career Pathways was founded to equip students with the skills necessary to secure—and succeed in—careers that open doors to upward socioeconomic mobility. In order to achieve this lofty goal, they need to bridge the gap between student knowledge and connections with the corporate world.
Approach
We worked to create a brand that resonates with college students, university partner as well as corporate partners.
It was important to the team that feeling of progress, and a positive trajectory were included in the brand. We then translated this brand to many activations including a website, social media templates, a presentation design and some fun swag for the students.
