Your brand won’t change like the weather ☔

You already know that building a brand from the ground up isn’t a one-day job. 

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It takes years of trial and error and countless iterations to get it right…

…and even that version of your brand won’t be your final draft. 

Because even when you think you’re on the right track, the target is always moving; the market’s always changing. 

So much of what we do here at Emerald isn’t about choosing a color palette or designing a logo or our clients that feels veery ~of the moment~. 

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We help you design a brand that’s built to last, even if plans change. 

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Over the years, we’ve served dozens of clients and crafted thousands of design concepts to get us from the drawing board to the finalized design. 

But you might be surprised to hear that the design work is often the easiest part of the job. 

Getting clarity on what’s going on in your brain, how your target audience is interpreting it, and how all the pieces fit together (especially when they change all the time)? 

Yeah…that’s where our real work begins. 

Hiring a design agency isn’t just about taking the photos from your Pinterest board and turning it into a brand that exists IRL. 

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Because most of the time, our clients come to us for some form of branding and design work, but we end up helping them solve other business and marketing problems, like…

• Clarifying the disconnect in the perceived value of your brand and the target audience you want to cater to (especially if you’re considered premium)
  
  
• Reinforcing specific behaviors for your ideal customer like how you want them to interact with your brand online or IRL with an activation
  
  
• Attracting top talent for your open job roles by making the brand ethos, values, and company culture shine through in your marketing assets
  
  
• Answering who you are and what you do before you even start your elevator pitch or intro because your brand touchpoints are so spot-on
  
  
• Raising more capital in your next fundraising round because you could easily communicate the value of your brand to potential investos

…and that’s just to name a few. 

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What we want you to know is that most of our work involves heavy (!!!) market research and analysis before we ever even paint a pixel. 

We do this because we want to know where your brand has been, where you are now, and where you’re going…

…even if plans change, the sky falls, or you hit your goals ahead of schedule (especially after working with us). 

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If this sounds more like the kind of business partnership you’re looking for from your branding and design agency, we’re probably the right fit for you.